Rome wasn’t built in a day
…and when you wear so many hats, it’s easy to lose focus on what really matters.
My 3rd or 4th email of an outbound campaign convert best and after at least 8 customer interactions, across multiple touch points:
How do I know this? We set up every campaign so we can track, analyse and optimise at each stage to drive conversion.
The take away? Track your leads closely to convert, rather than working in the dark.
Incorporating digital tools within your strategy allows you to do this more effectively and at greater scale.
The goal is to turn data into information, information into insight & insight into action.
For example…
We're currently targeting buyers at UK garden centres garden for a consumer brand and one tweak at a specific stage of our funnel has resulted in an increased conversion rate of 27%.
Without the data we wouldn't have known where we should focus and what improvement to make - it only became evident during our weekly status call. We always start with the data and only talk around three areas - Build, Measure Learn:
Build: What are we trying to acheive and how are we going about it?
Measure: What does success look like and what do we need to measure to get there?
Learn: What can we learn from the data and how can we use this insight to optimise our actions?
We spotted the issue, adapted the campaign and conversion rate rose by 27%.
Suggestions to help manage your sales outreach:
If you aren’t already using HubSpot, let’s have a chat. It’s a hugely powerful CRM that offers a full platform of marketing, sales, customer service, and CRM software. (depending on your organisation we can help you get up to 90% off premium packages, which you’ll need if your serious about your digital sales & marketing).
If that’s not your thing I’d recommend checking out Mondays’s sales templates available here.
If you don’t want to blow the budget on the above give Trello sales templates a try for free.
As an SME leader, time is your most important asset and automating part of your sales process can help you find prospects and nurture leads more effectively.
Till next week,
Jon 💻 💥
Feel free to book any time you’d like if you’d like a chat.
or subscribe here: